Spotify's worldwide "Wrapped" campaign features out-of-home ads across 21 markets that showcase the sometimes odd listening habits of users from the last decade and includes a New York's Penn Station takeover, TV and digital ads, and enables people to share their own listening data on social. "We hope we'll remind people of the moments this decade that inspired them to smile, share, laugh -- or sometimes just scratch their head," says Spotify's Global Executive Creative Director Alex Bodman.