Share
Share today's newsletter with a colleague
and get credit if they sign up for SmartBrief.
Story being shared
A guide to bringing live events to social users
GLOW's Jennifer Fink and Sarah Pine share a six-step guide to making social users feel like they're part of live events, beginning by establishing goals for the event that can then be translated into a social strategy and mapping out team roles for each platform in advance. Create an on-site "war room" to coordinate communications, adapt strategies in real-time based on social feedback and use content from the event to keep the social conversation going, they recommend.
SmartBrief/Marketing (12/5)
Or we can send an email on your behalf