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Pandora readies new analytics tools
Pandora is running an open beta of Test & Tune, which enables marketers to reward individuals who answer a short survey about ad recall and purchase intent with an hour of uninterrupted listening and is being used by StubHub and Procter & Gamble. Test & Tune also includes a sales lift function that provides campaign purchasing data details. Adweek (tiered subscription model) (1/14), MediaPost Communications (1/14)