Share this SmartBrief story with a colleague

Separate multiple addresses with commas.

To access your saved contact list(s), you must log in.

(2000 characters left)

Read something interesting?

Share today's newsletter with a colleague
and get credit if they sign up for SmartBrief.

Story being shared

Pandora readies new analytics tools

Pandora is running an open beta of Test & Tune, which enables marketers to reward individuals who answer a short survey about ad recall and purchase intent with an hour of uninterrupted listening and is being used by StubHub and Procter & Gamble. Test & Tune also includes a sales lift function that provides campaign purchasing data details.  Adweek (tiered subscription model) (1/14), MediaPost Communications (1/14)

I have a password


I don't have a password

Get Password