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Google to make third-party Chrome cookies obsolete by 2022
Google announced plans to stop the third-party tracking of cookies on Chrome by 2022. Google has sought to work with marketers by developing tools that replace cookies such as a "privacy sandbox," which would enable brands to serve targeted ads with minimal access to personal data, though some are skeptical about the attempt. Digiday (tiered subscription model) (1/14), Ad Age (tiered subscription model) (1/14), MediaPost Communications (1/14), The Wall Street Journal (tiered subscription model) (1/14)