Take customers "behind-the-scenes" to build loyalty

2021-11-24

Use your social media marketing to give customers a "behind-the-scenes" look at your business and review customer comments and data to create engaging content, writes Hailley Griffis, head of public relations at Buffer. "Simply put, showing the humans who are running the show humanizes the business, and that can be a pretty powerful marketing tool," Griffis writes.

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