Rental platforms find new ways to win fashion fans

2021-06-09

Consumers took a break from fashion rental services that had been growing quickly before the pandemic, and now companies like Rent the Runway and Urban Outfitters-owned Nuuly are getting ready to dress people again as they head back out into the world. Platforms have added options for buying secondhand and upcycled fashions without subscriptions, among other efforts to drive new business.

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