Humanaut, Wiz Khalifa use Liquid Death as bong water

2021-12-08

Humanaut created a 30-second ASMR-style video for Liquid Death that features rapper Wiz Khalifa using the brand's water to fill a bong to accompany his brand's Khalifa Kush cannabis as a narrator whispers, "Liquid Death. The finest bong water on Earth." Liquid Death's Mike Cessario explains, "This became a tongue-in-cheek way for Liquid Death to jump on the cannabis bandwagon and use one of the biggest personalities in the space, without us having to change a single thing about our product."

Full story:

4A's SmartBrief

News for the advertising, media, and marcom industries

Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart.