Burger King parent to swap paper for digital promotions

2021-10-27

Restaurant Brands International, parent of Burger King, Tim Hortons and Popeyes Louisiana Kitchen, will reduce its use of paper coupons and expand digital offers, CEO Jose Cil said. Burger King introduced its digital Royal Perks rewards program at all US units in September, and Cil said such digital platforms allow for a greater ability to personalize offers.

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