J.M. Smucker's plans for growing coffee sales

2021-09-14

J.M. Smucker's strategy for maintaining coffee sales growth is focused on ensuring its Cafe Bustelo and Dunkin' brands are present as premium and single-serve offerings, said CEO Mark Smucker. The company is also considering acquisitions in the coffee category, while the Folgers brand is planning to "contemporize" via marketing and packaging, said Smucker.

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