Report: Warming NFT sentiment poses opportunities


Results from a Harris Poll and R&CPMK revealed that 47% of Americans are interested in nonfungible tokens from brands, 30% would like to receive one as a gift with a purchase and 38% of those that are aware of NFTs prefer them rather then a physical item to commemorate an event. The Harris Poll and R&CPMK say the findings point to the potential value in using NFTs to steer consumers through the sales funnel, boost revenue, create differentiation and enhance the value of products.

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