NotCo exec on how to boost appeal of alt-dairy milks

2021-10-22

The alternative dairy milk market needs to focus more on appealing to dairy milk consumers by producing a dairy-like taste and texture and less on competing with other alt-dairy brands, said NotCo CEO Matias Muchnick. NotCo uses an algorithm that reverse engineers animal proteins to improve how it structures its plant-based alternatives, said Muchnick.

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