Why younger consumers try unusual beverage flavors

2021-10-22

Curiosity and the fear-of-missing-out factor drive younger consumers to try unusual carbonated soft drink flavors such as PepsiCo's Flamin' Hot Mtn Dew, according to GlobalData research. "Capturing the attention of online influencers is key as they could share the 'crazy concoctions' to their social feeds," added the report. ​

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