Cometeer CEO: Think long-term when seeking investors

2021-11-24

Frozen coffee capsule startup Cometeer has raised $100 million by targeting former coffee industry executives and focusing on investors who care about the brand mission, said Matthew Roberts, Cometeet CEO and co-founder. "You should be spending days, not hours, with lead investors to make sure the marriage ahead is going to work for both parties," added Roberts.

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