How to make 6-second mobile creative memorable

2021-07-22

Kargo's Billie Hirsh offers tips to help brands optimize often-overlooked mobile creative to spark interest and engagement among consumers who have a "shorter attention span than goldfish." Kargo writes, "Videos should adhere to the six-second recommended length, sit in-article, have memorable and prominent branding with a clear call to action and a clean, clutter-free design."

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