Health-Ade relaunches better-for-you soda brand

2021-07-22

Health-Ade Kombucha has rebranded its Booch Pop line as Health-Ade Pop to amplify its positioning as a better-for-you soda. The rebrand includes the addition of a Strawberry Vanilla flavor and a package redesign that emphasizes a reformulation focused less on a vinegar flavor profile and more on a cold-pressed juice base.

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