Kroger's advertising arm flexes its muscle


Kroger's retail media unit worked with more than 1,300 brands in 2020 to leverage the power of its customer loyalty programs and grow year-over-year revenue by 135%, adding $150 million to Kroger's bottom line. Kroger Precision Marketing, part of the grocer's 84.51° data analytics division, is now focused on future growth with Kroger's Cara Pratt saying, "We want to set the bar with respect to media accountability."

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