Brands proceed with caution on Twitch platform

2021-06-17

Numerous brands are learning to navigate the Amazon-owned Twitch platform to engage with its 30 million daily viewers despite limited brand safety and ad reporting tools. American Honda Motor's Phil Hruska praised Twitch as a tool to "build this emotional and authentic connection with millennials and Gen Z," and noted that with Twitch, American Honda uses "multiple brand safety measures."

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