3 keys for distributors becoming e-commerce leaders


Distributors that want to be the primary e-commerce supplier in their market should have strategic goals, know what business capabilities are required and optimize their e-commerce platforms, writes Susanne Adam of SAP. "The whole process of specifying strategic goals and priorities, turning them into an actionable plan, and finally realizing them is an exercise that requires a strong focus on the customer experience," Adam writes.

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