SMS success relies on established relationships

2021-09-24

As SMS marketing gains a greater foothold, brands are learning that it's less suitable for prospecting and more productive for nurturing established relationships and gathering feedback, industry experts say. Ashley Werner, GhostBed's director of marketing, also noted the importance of pacing discount offers or reminders: "The fewer campaigns I send, the more successful those campaigns are."

Full story:

NAW SmartBrief

News and business solutions for professionals in the wholesale distribution industry

Designed specifically for executives in the wholesale industry, NAW SmartBrief is a FREE e-mail newsletter delivered 5x/week. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.