How concrete words can cement customer relationships

2021-09-24

Customer service can be improved by being specific, when possible, about how your company can help the customer rather than falling back on generic wording, according to research by Jonah Berger. Showing that you've heard and understood the complaint "can be repeating back what they said, but it can even be more specific in showing that you heard and you're ready to help," Berger says.

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