Learn the 5 ways executives interact with customers


Executives usually display one of five archetypes when it comes to customer engagement, with nearly half of executives going to extremes of disengagement or rogue interactions. The customer-focused "growth champion" archetype was found to drive the highest annual sales and profit growth, compounded over five years, with growth champions known as "responsive to both their customers and their own account managers," write Christoph Senn and Noel Capon.

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