How B2B brands can step up their digital presence

2021-07-29

Business-to-business companies must adapt to a digital world by investing in e-commerce, developing brand awareness on social and creating partnerships with influential enterprises, writes Kinex Media cofounder Karan Sharma. Ensure technology investments such as e-commerce websites have the capacity to scale, incorporate website analytics and reporting features, and pay attention to search engine optimization, Sharma advises.

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