Nielsen, Estrella renew multi-year metrics deal


Estrella Media has renewed its local TV measurement agreement with Nielsen, despite the metrics giant's lack of Media Rating Council accreditation. The updated deal covers Spanish-language stations in eight major cities.

Full story:

CTAM SmartBrief

Cable and broadband industry news

Designed specifically for cable and broadband executives like you, SmartBrief from CTAM is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.