Signet sees potential in mid-priced jewelry brands


Signet Jewelers is betting that the mid-priced market will be its sweet spot for growth. Mid-market chains Zales and Kay Jewelers generate about 60% of the company's revenue, and Signet is making investments in and testing new formats at Jared and Piercing Pagoda, two chains that bookmark the mid-priced segment at the high and low ends, respectively.

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