Macy's courts Gen Z with a focus on private labels


Macy's recently expanded its private-label fashion offerings with the launch of And Now This, a line aimed at winning over Generation Z shoppers with new denim styles and a focus on basic pieces for women and men. Two other Macy's brands, Sun + Stone and Bar III, are also designed to target under-40 shoppers and additional private-label lines are in the works.

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