Macy's courts Gen Z with a focus on private labels

2021-07-29

Macy's recently expanded its private-label fashion offerings with the launch of And Now This, a line aimed at winning over Generation Z shoppers with new denim styles and a focus on basic pieces for women and men. Two other Macy's brands, Sun + Stone and Bar III, are also designed to target under-40 shoppers and additional private-label lines are in the works.

Full story:

NRF SmartBrief

News and trends about the U.S. Retail industry

Designed specifically for retail professionals, NRF SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.