Kroger builds its virtual presence in Fla.


Using its new Ocado-powered distribution center as a base, Kroger has begun its virtual grocery service in Florida with deliveries available to shoppers in and around the Tampa area. The grocer, which operates just a single brick-and-mortar Harris Teeter store in the state's northeast corner, also plans to offer deliveries in the Jacksonville area later this month through a spoke location.

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