Retail execs: Shift to app-based shopping will stick


Consumers shifted to digital shopping in the early days of the pandemic and app users have become some of the most loyal customers at retailers including Tractor Supply Co. and The Vitamin Shoppe, executives said during a recent livestream. "There was so much acceleration of digital during the pandemic, but because all of these things make it easier for the customer to do business with us, they're all staying," said Andy Laudato, chief operating officer of The Vitamin Shoppe.

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