Macy's courts sports fans with new Fanatics deal

2021-10-13

Macy's has signed a long-term deal with sports gear merchandiser Fanatics to expand Macy's offerings of sports apparel, fan gear and other sports-related merchandise through its digital channels. The products will be available on Macy's website and mobile app, and Fanatics will handle order fulfillment and shipping.

Full story:

NRF SmartBrief

News and trends about the U.S. Retail industry

Designed specifically for retail professionals, NRF SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.