Target wants to add its cool factor to grocery

2021-10-13

Target's rapid grocery growth is being built on the same "cool factor" that has earned the retailer a cult following in many nonfood categories, and future strategy calls for "generating guest love in food and beverage by leaning into the strengths that differentiate us," Target's Rick Gomez said. Gomez breaks down the "Tarjay" approach to grocery, both in-store and online, and says it is finding success by being "unapologetically Target."

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