Ulta to open first mini-shops in Target next month

2021-07-21

Ulta Beauty will open its first mini-shops inside Target stores next month, with plans to open more than 100 by year's end and to eventually reach 800 shops. Ulta will sell more than 50 prestige makeup, skin care and hair care brands in the shops and through Target's e-commerce site, and the partnership is focused on drawing new shoppers and increasing shopping trips and loyalty.

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