Read more."/> Read more."/> Resale as a powerful customer acquisition tool

Resale as a powerful customer acquisition tool

2021-07-27

During NRF Retail Converge, leaders shared how to frame the business case for resale. "We had a theory that this would attract a new and younger consumer, and we've seen that bear out in the data," said Karen Campbell, strategic planning and new business development director at Arc'teryx Equipment. REI's online used business grew more than 100% in 2020, said Ken Voeller, REI's director of circular commerce, who expects re-commerce to become a "meaningful chunk" of what it offers over the next few years. Read more.

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