Gap taps Katy Perry for in-house holiday campaign

2021-10-26

Gap's in-house holiday campaign, "All Together Now," stars Katy Perry in a series of spots, including one 60-second ad that shows off the brand's clothing while she covers "All You Need Is Love" by the Beatles. The brand is donating $1, up to $100,000, to nonprofit Baby2Baby every time the song is streamed, and the campaign is running across TV, streaming video, digital and out-of-home and will include shoppable experiences via augmented reality, social media and livestreaming.

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