Active wear brands shift to focus on "workleisure"

2021-07-23

Active wear brands are looking to build on pandemic-era growth by offering "workleisure" options for consumers returning to the office. Direct-to-consumer brand Rhone sells chinos, button-down shirts and other commuter-friendly clothing made with the performance material used in its active wear products, and non-active styles have grown to account for half of 2021 sales for active wear brand Vuori.

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