Dollar Tree announces first price increase in 35 years

2021-11-24

Dollar Tree will increase prices from $1 to $1.25 on most of the products sold in its stores by next April, marking its first permanent pricing increase in 35 years. The retailer, which has about 16,000 stores in North America, said most surveyed shoppers said they would continue to frequent Dollar Tree after the increase and the higher price point will allow the retailer to bring back some items it had previously discontinued.

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