Cracker Barrel expands its virtual brands


Cracker Barrel grew its first two virtual brands, Chicken 'n Biscuits and Pancake Kitchen, to 500 and 100 locations, respectively, in the quarter ending Oct. 29. Takeout and delivery orders accounted for 20% of the quarter's total sales, and off-premises sales for the chain have held steady even as customers return to on-premises dining.

Full story:

NRF SmartBrief

News and trends about the U.S. Retail industry

Designed specifically for retail professionals, NRF SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.