How Pete Nordstrom keeps looking ahead


Looking ahead with a curiosity for discovering the next new things and embracing change have helped Pete Nordstrom navigate his career at the family retail business where, as a young shoe buyer in the 1980s, he saw the potential early on of brands including Dr. Martens and Birkenstocks. Today, as president and chief brand officer, Nordstrom talks about weathering the pandemic, evolving partnerships with vendors and maintaining the retailer's reputation for service.

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