J. Crew counts on collaborations to keep things fresh

2021-09-13

J. Crew is keeping a focus on collaborations as it works to court new customers without alienating loyal brand fans, said Olympia Gayot, vice president of women's design, who returned to the company a year ago after three years at Victoria's Secret. For example, two original works from artist Katherine Bernhardt will roll out this week on items in a back-to-school collection that will be available online and at three select stores.

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