Opinion: What's next in Walmart's digital drive


Walmart's recent omnichannel success is attributable in large part to its ability to "strike the right balance in the sales of food and general merchandise," writes Bill Bishop of Brick Meets Click. Bishop explores the retailer's recent e-commerce initiatives and looks ahead to how it will meet challenges that include increased competition in the omnichannel space and "not allowing the online sales shift to reduce the profitability of its stores."

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