David's Bridal gets ready for a banner wedding year

2021-10-21

Next year is predicted to be the biggest year for weddings in about four decades, according to research firm The Wedding Report, and David's Bridal, which says it sells one-third of all wedding gowns in the US, is gearing up for growth, CEO Jim Marcum says. He talks about the retailer's efforts to improve customer service, diversify dress offerings and expand into non-wedding occasions with the launch of new products including quinceanera dresses.

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