Target's Deal Days drew shoppers back into stores

2021-10-21

Although foot traffic was already on the rise in most of its stores, Target's Deal Days event drew shoppers back into brick-and-mortar locations at a rate that surpassed the same weekend in 2019, figures from Placer.ai show. The popular online sale, held Oct. 10-12, was offered in-store for the first time this year and helped push up store visits by 3% on Sunday, 15% on Monday and 20% on Tuesday when compared with the same three-day stretch in 2019.

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