Report: Marketers get serious about mixed reality | Q&A: Facebook's Simon Whitcombe on CPA, ad rates, machine learning | Twitter crafts plan to combat "deepfake" content
November 12, 2019
News for advertising, marketing and media professionals
Consumer mixed reality app installs are surging, and marketers are following suit with expected ad spending of $11 billion by 2024, a significant increase compared with $2 billion this year, according to Juniper Research. Some 75% of these consumers are expected to make in-app purchases, but abandonment rates are high, so Juniper urges developers to follow players such as Snap and Niantic that are regularly updating offerings.
Know the digital ad strategy of your space In an increasingly digital world, your customers are seeing ads whenever their eyes meet a screen. Understanding who, what, when, where, and how brands are advertising to your customers is an essential step to building your own strategy. To get a competitive intel report, CLICK HERE
Facebook isn't just a social platform for marketers, it's an advertiser itself, and Facebook Vice President of Global Marketing Solutions Simon Whitcombe has insight from both perspectives. In this interview, he discusses the problem with relying solely on the cost per acquisition metric, how rising Facebook rates are tied to its machine learning costs, the importance of authentic creativity and the challenges of monetizing Stories.
Marketing Analytics: People + Data = Better We'll never replace the value of human experience and instinct, but adding analytic data makes things better. Get higher returns on ad spend, lower costs of acquisition, and improve lifetime value by combining modern analytics with your own capabilities. Download this report to see how it's done.
Twitter has designed a draft proposal to combat nefarious content that's "synthetic or manipulated ... that's intentionally trying to mislead or confuse people," according to a company blog post, and is welcoming comments through Nov. 27 via an online survey and #TwitterPolicyFeedback. Plans include placing notices next to suspected tweets, warning individuals before sharing content and adding links to sources.
The ultimate influencer program starter kit The ultimate influencer program starter kit offers instructions for launching and growing your influencer program. Inside you’ll find five (5) step-by-step ebooks and two (2) worksheets to guide you in setting up, launching, and growing your influencer program. Get the kit.
Walmart had high hopes for generating revenue by enabling brands to target ads on its streaming Vudu service based on its shopper data, but marketers say tepid consumer interest and an unresponsive sales partner are making it a less-than-ideal investment, writes Tim Peterson. "Vudu's scale is one of their downfalls," says PMG's Natalee Geldert, noting, "Their customer base is just not growing at the rate of other platforms or services."
Jivox is launching Jivox IQiD, a tool based on hybrid cloud technology that enables marketers to collect, maintain and utilize consensual first-party consumer data to craft promotional initiatives. "We have been trying to develop a solution that assumes third-party cookies would go away and that also adheres to the privacy concerns that are the reason that browsers are moving in that direction," says Jivox founder and CEO Diaz Nesamoney.
Report: Waste in Advertising $37 billion is wasted every year from ads that fail to engage their target audience. Download our Waste in Advertising report to find out more. It only takes 5 seconds. Get the report.
Warner Bros. Pictures is touting "Scoob!" with a YouTube video that marks the first time a movie trailer has incorporated augmented reality, enabling viewers to take selfies with a puppy Scooby-Doo. "[T]oday's digitally savvy audiences want new ways to connect with the trailer-viewing experience," says Warner Bros.' Andrew Hotz.
Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite-style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" Join for free now.
US marketers that want to gain the most consumer attention to social media posts should consider alternating communications between the Eastern and Central time zones, according to CoSchedule, which analyzed its data and numerous studies. Research also revealed that the optimal time to engage with consumers is:
E-commerce ad spending increased 115% during the third quarter compared with the same time in 2018 and rose 51% from the second quarter, according to Marin Software, which attributes the growth to Amazon's Prime Day and the back-to-school season. "While Amazon is growing rapidly, they are growing the digital pie rather than stealing from Google and Facebook," says Marin's Wes MacLaggan.
Divergent paths to technology modernization Despite the current rapid-fire evolution of technology, Deloitte Private's latest survey shows that companies in the middle-market are confident they have the tools to meet the quickly changing expectations of their customers, business partners, and workers. Download the full report.
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their compliance obligations under the GDPR and ePrivacy Directive. This follows a 12-month review period which has included market feedback from all sectors of the digital advertising industry, notably publishers and nine meetings with Data Protection Authorities (DPAs) throughout Europe.
You're at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. In two days, you'll learn how to build and run an innovative sales team in today's rapidly evolving digital ecosystem. Learn more.
