Consumer mixed reality app installs are surging, and marketers are following suit with expected ad spending of $11 billion by 2024, a significant increase compared with $2 billion this year, according to Juniper Research. Some 75% of these consumers are expected to make in-app purchases, but abandonment rates are high, so Juniper urges developers to follow players such as Snap and Niantic that are regularly updating offerings.
A 3-minute Guide on Machine-Learning-led Marketing Zeotap's guide unpacks 8 practical steps and tips on how to increase ROI through a smarter marketing strategy based on your 1st party data and Machine Learning tactics. Download it now.
Facebook isn't just a social platform for marketers, it's an advertiser itself, and Facebook Vice President of Global Marketing Solutions Simon Whitcombe has insight from both perspectives. In this interview, he discusses the problem with relying solely on the cost per acquisition metric, how rising Facebook rates are tied to its machine learning costs, the importance of authentic creativity and the challenges of monetizing Stories.
Revolutionize the way you advertise in 2020 A lot of marketers are hearing about attribution these days, but many struggle with knowing the impact attribution modeling will have on their approach to marketing. This simple guide will explain just how impartial multi-touch attribution will revolutionize your marketing campaigns. Download now.
Twitter has designed a draft proposal to combat nefarious content that's "synthetic or manipulated ... that's intentionally trying to mislead or confuse people," according to a company blog post, and is welcoming comments through Nov. 27 via an online survey and #TwitterPolicyFeedback. Plans include placing notices next to suspected tweets, warning individuals before sharing content and adding links to sources.
Quality content has never been more important How are you leveraging video to drive bottom line results during this challenging time? If not already, it's time to make video a core part of your content and digital strategy. During this on-demand webinar, learn how to use low-cost video content to increase conversion and engagement rates across your inbound marketing, digital marketing, email marketing, and more. Watch Now
Walmart had high hopes for generating revenue by enabling brands to target ads on its streaming Vudu service based on its shopper data, but marketers say tepid consumer interest and an unresponsive sales partner are making it a less-than-ideal investment, writes Tim Peterson. "Vudu's scale is one of their downfalls," says PMG's Natalee Geldert, noting, "Their customer base is just not growing at the rate of other platforms or services."
Jivox is launching Jivox IQiD, a tool based on hybrid cloud technology that enables marketers to collect, maintain and utilize consensual first-party consumer data to craft promotional initiatives. "We have been trying to develop a solution that assumes third-party cookies would go away and that also adheres to the privacy concerns that are the reason that browsers are moving in that direction," says Jivox founder and CEO Diaz Nesamoney.
Coronavirus Impact on the Digital Advertising Market COVID-19 has deeply affected the digital advertising industry. Pathmatics brings you the latest in how advertisers across industries including travel, sports, and entertainment are responding, how campaigns are changing, and what to expect in the coming weeks. Get the report.
Warner Bros. Pictures is touting "Scoob!" with a YouTube video that marks the first time a movie trailer has incorporated augmented reality, enabling viewers to take selfies with a puppy Scooby-Doo. "[T]oday's digitally savvy audiences want new ways to connect with the trailer-viewing experience," says Warner Bros.' Andrew Hotz.
US marketers that want to gain the most consumer attention to social media posts should consider alternating communications between the Eastern and Central time zones, according to CoSchedule, which analyzed its data and numerous studies. Research also revealed that the optimal time to engage with consumers is:
E-commerce ad spending increased 115% during the third quarter compared with the same time in 2018 and rose 51% from the second quarter, according to Marin Software, which attributes the growth to Amazon's Prime Day and the back-to-school season. "While Amazon is growing rapidly, they are growing the digital pie rather than stealing from Google and Facebook," says Marin's Wes MacLaggan.
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their compliance obligations under the GDPR and ePrivacy Directive. This follows a 12-month review period which has included market feedback from all sectors of the digital advertising industry, notably publishers and nine meetings with Data Protection Authorities (DPAs) throughout Europe.
You're at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. In two days, you'll learn how to build and run an innovative sales team in today's rapidly evolving digital ecosystem. Learn more.