Consumer mixed reality app installs are surging, and marketers are following suit with expected ad spending of $11 billion by 2024, a significant increase compared with $2 billion this year, according to Juniper Research. Some 75% of these consumers are expected to make in-app purchases, but abandonment rates are high, so Juniper urges developers to follow players such as Snap and Niantic that are regularly updating offerings.
Study shows that Snapchat is used more for back-to-school purchases than any other platform. This year's back-to-school season will be bigger than ever! Students and parents are optimistic, and with 86% of Snapchatters using the app for back-to-school buys, they're ready to spend. Check out our new back-to-school research and learn to reach this influential community when it matters most. Learn more.
Facebook isn't just a social platform for marketers, it's an advertiser itself, and Facebook Vice President of Global Marketing Solutions Simon Whitcombe has insight from both perspectives. In this interview, he discusses the problem with relying solely on the cost per acquisition metric, how rising Facebook rates are tied to its machine learning costs, the importance of authentic creativity and the challenges of monetizing Stories.
The Blueprint to Account-Based Marketing ABM expert? First-time ABM-er? Either way, we've got you covered. Whether you need some quick inspiration or a full step-by-step guide to implementing your first go-to-market campaign, this guide contains the keys to your ABM success. Check it out!
Twitter has designed a draft proposal to combat nefarious content that's "synthetic or manipulated ... that's intentionally trying to mislead or confuse people," according to a company blog post, and is welcoming comments through Nov. 27 via an online survey and #TwitterPolicyFeedback. Plans include placing notices next to suspected tweets, warning individuals before sharing content and adding links to sources.
Global Omni-Channel Benchmarks Report In 2020, global CTV impressions increased 60% YOY, bringing CTV neck-and-neck with mobile as the top driver of video. See what else Innovid data revealed about video and display advertising trends in such an unprecedented year. Download now.
Walmart had high hopes for generating revenue by enabling brands to target ads on its streaming Vudu service based on its shopper data, but marketers say tepid consumer interest and an unresponsive sales partner are making it a less-than-ideal investment, writes Tim Peterson. "Vudu's scale is one of their downfalls," says PMG's Natalee Geldert, noting, "Their customer base is just not growing at the rate of other platforms or services."
Jivox is launching Jivox IQiD, a tool based on hybrid cloud technology that enables marketers to collect, maintain and utilize consensual first-party consumer data to craft promotional initiatives. "We have been trying to develop a solution that assumes third-party cookies would go away and that also adheres to the privacy concerns that are the reason that browsers are moving in that direction," says Jivox founder and CEO Diaz Nesamoney.
NEW Survey Results: Beyond the Cookie Report How are marketers and publishers preparing for a post-cookie world? We surveyed 1,000 decision-makers to find out. Get a copy of "Beyond the Cookie: The Future of Advertising for Marketers & Publishers" from Lotame to learn how companies are preparing. Access the report here.
Warner Bros. Pictures is touting "Scoob!" with a YouTube video that marks the first time a movie trailer has incorporated augmented reality, enabling viewers to take selfies with a puppy Scooby-Doo. "[T]oday's digitally savvy audiences want new ways to connect with the trailer-viewing experience," says Warner Bros.' Andrew Hotz.
Marketing Performance Reporting Best Practices If you had to answer on a scale of 'spreadsheets' to 'expertise,' where would you rate your current digital marketing performance reporting skills? If you're falling anywhere short of an expert, it's time to start showcasing your work in beautiful, automated reports. Get the guide.
US marketers that want to gain the most consumer attention to social media posts should consider alternating communications between the Eastern and Central time zones, according to CoSchedule, which analyzed its data and numerous studies. Research also revealed that the optimal time to engage with consumers is:
E-commerce ad spending increased 115% during the third quarter compared with the same time in 2018 and rose 51% from the second quarter, according to Marin Software, which attributes the growth to Amazon's Prime Day and the back-to-school season. "While Amazon is growing rapidly, they are growing the digital pie rather than stealing from Google and Facebook," says Marin's Wes MacLaggan.
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their compliance obligations under the GDPR and ePrivacy Directive. This follows a 12-month review period which has included market feedback from all sectors of the digital advertising industry, notably publishers and nine meetings with Data Protection Authorities (DPAs) throughout Europe.
You're at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. In two days, you'll learn how to build and run an innovative sales team in today's rapidly evolving digital ecosystem. Learn more.