Good Karma enters $78M plant-based yogurt category with new line | Campbell Soup supports ingredient name change to "potassium salt" | Republic of Tea debuts new flavor to commemorate silver anniversary
January 6, 2017
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
Company Watch
Good Karma enters $78M plant-based yogurt category with new line
Dairy alternative company Good Karma is debuting a five-variety dairy-free yogurt line made with pea protein and flax. Non-dairy yogurt topped $78 million in sales last year, and is growing at 10 times the rate of the dairy-based yogurt market, SPINS data indicates. (free registration) (1/5) 
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Campbell Soup supports ingredient name change to "potassium salt"
Campbell's Soup supports ingredient name change to "potassium salt"
(David McNew/Getty Images)
Campbell Soup has thrown its weight behind a petition requesting that the FDA allow salt replacement ingredient potassium chloride to be listed on ingredient labels as "potassium salt." Campbell's recent consumer poll revealed that consumers were more apt to buy items including the words "potassium salt" on the ingredients list than "potassium chloride" when seeking to replace table salt, which could help consumers lower their overall sodium consumption.
FoodNavigator (1/5) 
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Other News
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Survey: Ethical sourcing, organic food among top 2017 trends
The top food trends to watch in 2017 will include increased consumer interest in ethical sourcing and organic ingredients. Consumers also want to see more lower sugar, gluten-free and non-GMO snack products, according to a survey of category managers, nutrition experts and editorial staff by specialty retailer Natural Grocers by Vitamin Cottage Inc. (1/4) 
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Instacart: Consumers seek more dairy-free options
More consumers will be searching for non-dairy alternatives to milk, ice cream and yogurt in 2017, according to online grocery delivery service Instacart. Searches for the term "non-dairy" were up 222% over last year.
FoodNavigator (1/5) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Coca-Cola, Burt's Bees caught readers' eyes this week
News that Coca-Cola is shuttering its startup incubator, The Founders program, was the subject of this week's most-clicked food and beverage story. Readers also showed interest in the debut of Burt's Bees' new Plant-Based Protein Shakes powder, as well as a story about how CPG brands are working to increase consumer loyalty.
SmartBrief/Food & Beverage (1/6) 
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Advertising & Marketing
Heinz's Devour brand seeks non-foodie to serve as new spokesman
Heinz is searching for the face of Devour, its new male-focused frozen dinner line. The company launched an open casting call to find a non-foodie spokesman for the new ad, which will run in the Super Bowl time slot on the networks that aren't showing the big game.
Adweek (1/5) 
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Hershey's recognized for most heartwarming ad of 2016
A Hershey's spot featuring US Olympic wrestler Jordan Burroughs receiving a care package from home has been named the most heartwarming ad of 2016 by Ace Metrix. Also receiving recognition were Cheetos' "The Lie Detector" ad and Doritos' "Ultrasound" ad, which were recognized as the funniest and second funniest ads of the year, respectively.
The Drum (Glasgow, Scotland) (1/4) 
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Retail Spotlight
Bi-Lo, Winn-Dixie promote price-cut strategy
Bi-Lo, Winn-Dixie promote price-cut strategy
(Southeastern Grocers)
Signage at Bi-Lo and Winn-Dixie, two banners of Southeastern Grocers, is being used to remind shoppers that a price-cut program instituted a year ago is still in place. The company launched the Down Down Initiative to highlight price cuts made on hundreds of staple items.
Progressive Grocer (1/4) 
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Grocery alliance offers guide to cut out-of-stocks
The Trading Partner Alliance, a partnership between FMI and the Grocery Manufacturers Association, is looking for industry partners to implement solutions on reducing out-of-stock challenges for the industry. The alliance's guidebook suggests ways that grocery companies can improve their processes to cut down on empty shelves.
Progressive Grocer (1/3) 
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