Now more than ever, it is so important to understand the full benefits of foods consumed and recommended to others. California Prune Juice is ripe for the choosing when it comes to health, wellness, and California safety standards. Only prune juice made from California Prunes delivers what consumers are looking for: a shelf-stable favorite made with real fruit grown in California orchards, that packs a powerful punch of important vitamins, minerals, antioxidants and fiber.
Whether you are a retailer, registered dietitian or a consumer, it’s important to seek out California Prune Juice to ensure a product that not only consistently tastes the best, but also delivers the functionality that consumers are seeking. Prune Juice – made from prunes grown and dried in California – offers no adulteration with a sweet taste and all the benefits that support optimum health. With essential vitamins and minerals like Vitamin K, potassium, sorbitol, fiber and iron, the nutrients in California Prune Juice form a web of vital functions that support overall health and the immune system, all for less than 200 calories per glass. As a decision-maker, you can help ensure that California Prune Juice is the only prune juice on store shelves and in the shopping cart. Learn more now.
Only California invests in nutrition and crop research to expand their knowledge and improve fruit quality. California Prunes are consistently reliable from the highest agricultural standards of any nation to the climate-controlled tunnels for drying the fruit, balancing temperature, humidity and time for perfect sweetness. It takes the best prunes in the world to make the best-tasting prune juice in the world, and that’s why California matters. Read more.
FMI's The Power of Health and Well-being in Food Retail 2020 explores how the pandemic has changed the consumer definition of healthy and also pushed the need for transparency and personalization to the forefront for many grocery customers. Krystal Register, FMI's director of health and well-being, discusses the latest trends highlighted by the report, saying "food retailers and suppliers have an incredible opportunity to seize on these new learned behaviors among their shoppers to support overall health and well-being."
An ADM study found 63% of consumers are seeking ways to add more fiber into their diets, so ingredient suppliers are focusing on solutions to improving the solubility of prebiotic, probiotic and postbiotic fiber content in beverages, writes Sarah Graybill. "[B]everages containing functional fiber are well-positioned to win the approval of wellness-focused consumers," said Marissa Barnes, marketing director for sweeteners and fibers at ADM.
Areas of growth in the juice and smoothie category include lower-sugar brands such as Simply Smoothie and canned varieties with Dole's Pineapple leading the segment with a year-over-sales increase of nearly 18%, according to IRI. Refrigerated lemonade sales have increased by 8.8% while cherry juice performed well in the shelf-stable category with a nearly 7% sales increase over 2019.
Created in 1952, the California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California prunes through advertising, public relations, promotion, nutrition research, crop management and sustainability research, and issues management. The board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers to support the health, growth, and integrity of the California Prune industry.
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