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November 12, 2009
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Ideas in Action 
  • Tweeting from the operating room
    Doctors and nurses are trying to reduce the anxiety in waiting rooms by tweeting family members updates as they operate on patients. Twitter, YouTube and Facebook are becoming popular ways for surgeons to demystify procedures. Doctors note that the tweets are not a two-way conversation -- since they need to concentrate at the task at hand -- and that bad news is still delivered in person. The Miami Herald (free registration) (11/9) LinkedInFacebookTwitterEmail this Story
  • Meet your new recruiter: Facebook
    Recruiters are losing their coveted space as liaisons between hiring managers and prospective employees, as more companies turn directly to social media to hire. "The world has changed -- it will never go back," says Razor Suleman, a small-business owner who has employees disseminate job openings through Facebook, Twitter and LinkedIn. Suleman is expecting 1,000 applicants for 17 job openings -- which he estimates would have cost $260,000 to fill through traditional recruiting and advertising. The Globe and Mail (Toronto) (11/11) LinkedInFacebookTwitterEmail this Story
The Takeaway 
  • How to keep your social-media time in check
    Maintaining a presence on Facebook, connecting with people on LinkedIn and regularly posting to Twitter can take up a lot of company time. You can fight social-media "burnout" by relying on apps, skimming messages and setting time limits, suggests Chuck Musciano, chief information officer of Martin Marietta Materials. CIO.com (11/11) LinkedInFacebookTwitterEmail this Story
  • Writing a Twitter bio that wins followers
    Your Twitter bio can help determine if someone follows you or not, so make sure it includes the right keywords, explains what you do and provides your location, Meryl Evans writes. "Remember, be yourself. That's what makes you stand out," she writes. Be sure that the link to your blog isn't a shortened URL, since many users may worry that it's spam, she adds. Web Worker Daily (11/11) LinkedInFacebookTwitterEmail this Story
  • Embrace the social Web or fall behind
    If your company has yet to embrace social media, consider this: Many industry giants are already "über connected" with the latest technology, Jeanne C. Meister and Karie Willyerd write. Social-media tools can increase productivity, streamline job recruitment and engage the workforce, they note. "Companies who want to attract and recruit the best talent will realize becoming über-connected will be a business imperative," they write. Harvard Business Review online/Conversation Starter blog (11/11) LinkedInFacebookTwitterEmail this Story
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Editor's Note 
  • Do you track the reach of your social-media activities?
    View the results of this poll on Nov. 19, in our special report, "Social Media Blueprints: Measuring your success."
Yes, tracking is essential to our strategy.
No, but we would like to. We just aren't sure how.
No, and we're not under pressure to do so.

SmartQuote 
More companies are discovering that an über-connected workplace is not just about implementing a new set of tools -- it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually."
--Jeanne C. Meister and Karie Willyerd on HarvardBusiness.org's Conversation Starter blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 

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