Girl Scout cookie-flavored cereals to hit shelves | Gold'n Plump offers new fresh chicken meal solution | ConAgra's new products capture emerging market trends
October 24, 2016
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
Company Watch
Girl Scout cookie-flavored cereals to hit shelves
Girl Scout Cookie-flavored cereal to hit shelves
(Marit & Toomas Hinnosaar/Flickr)
General Mills has confirmed that is will debut its new line of Girl Scout cookie-flavored cereals in January. Consumers will be able to choose from two varieties: Thin Mint or Caramel Crunch.
Thrillist (10/24) 
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Gold'n Plump offers new fresh chicken meal solution
Gold'n Plump is rolling out a new ready-to-cook chicken product in five flavors designed for fast meal prep for the busy consumer. Shakers include 16 ounces of fresh, antibiotic-free chicken and an accompanying panko-style breadcrumb mixture for coating.
Meat & Poultry Online (10/21) 
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ConAgra's new products capture emerging market trends
ConAgra is looking for ways to build on its established lines to take advantage of emerging market trends like veganism, said Chief Growth Officer Darren Serrao. The company is launching products such as Healthy Choice Breakfast Bowls, super premium Bertoli offerings and IHOP-licensed pancake mixes, among other items. (free registration) (10/21) 
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A Taste Of Home Study
We surveyed 3,000 home cooks to find out how their mindset and behaviors shifted over the last two years. Download here.
Millennials drive demand for spicier salty snacks
Consumers are increasingly demanding bolder flavors and hotter spices in their snack foods, according to several flavor forecasts. Millennials, who snack more than previous generations, are looking for authentic international flavors such as Indian tikka masala and Korean barbecue.
Food Processing (10/21) 
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Mushrooms make way into beverages
Beverages with a mushroom component are finding a market based on the strength of their health claims and on their flavor appeal, especially for consumers following plant-based diets. Sales for products containing Reishi mushrooms surged 91% over the last year, SPINS data indicates, and many manufacturers are adding mushrooms to beverages such as tea, lemonade and protein drinks.
FoodNavigator (10/23) 
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How can the CPG industry influence wellness equity?
Equal access to health & wellness is a basic human right, in theory. In practice, there are clear disparities across income. Access the new research
SmartBrief Originals
Associates are more valuable than loyalty apps
Loyalty apps provide valuable data but they're no substitute for front-line grocery store employees who can rectify problems in person and in real time, said Douglas Madenberg of the Retail Feedback Group. "The company needs to have systems in place to facilitate this employee input, as well as a culture that supports and reacts to this kind of communication," he said.
SmartBrief/Food & Beverage (10/24) 
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Advertising & Marketing
PepsiCo VP: We won't consider ad campaigns that lack mobile component
PepsiCo VP: We won't consider ad campaigns that lack mobile component
(Joe Raedle/Getty)
Executives at PepsiCo are moving to a mobile-first marketing strategy focusing on measurable, data-driven results and dynamic creative, said Adam Harter, PepsiCo's vice president of cultural connections. "If someone calls a meeting to review creative for a campaign that doesn't have a mobile component, that meeting gets cancelled," he explained. (10/20) 
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Retail Spotlight
The Fresh Market revamps logo, format in N.C.
The Fresh Market will roll out a revamped look including a new logo, 1,300 new products and hundreds of price cuts at three stores in North Carolina's Charlotte and Raleigh/Durham markets next week. Owner Apollo Global Management plans to expand the new format to 13 more stores in November and transform the entire chain by early 2018.
Supermarket News (free registration) (10/20) 
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GMA News
Free Spanish webinar series on the Food Safety Modernization Act
GMA Webinar Series
FSMA's Preventive Controls for Human Food presents a new set of challenges for food processors. PCHF requires processors to expand the concept of preventive controls to include, among others, supply-chain controls. This informative webinar addresses new supply chain management requirements under FSMA. Taking place on Oct. 26, this webinar is presented in Spanish, and it's free! Register today.
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Government & Food Safety
FDA adopts new food emergency response guidelines
The FDA is adopting new guidelines for responses to food emergencies. The changes, which include an update to food product categories, allow the FDA to use those categories to speed alert times and aid investigations if food safety is jeopardized.
Food Engineering magazine online (10/20) 
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