RPA, Farmers Insurance celebrate Dr. Seuss | Anomaly, Booking.com say stop browsing and book | Bensimon Byrne, Narrative create powerful PSA for White Ribbon
February 28, 2019
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RPA, Farmers Insurance celebrate Dr. Seuss
RPA, Farmers Insurance celebrate Dr. Seuss
(Farmers Insurance/YouTube)
RPA and Farmers Insurance are celebrating Read Across America Day (March 2) and what would have been the 115th birthday of Dr. Seuss with an animated spot voiced by the brand's character Professor Burke, played by J.K. Simmons, that narrates "The More That You See." The spot is available on social and digital, and the campaign includes a video that brings to life weird insurance claims in the style of the author.
The Drum (free registration) (2/27) 
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Anomaly, Booking.com say stop browsing and book
Anomaly, Booking.com say stop browsing and book
(Booking.com USA/YouTube)
Anomaly's new campaign for Booking.com urges consumers to stop simply browsing travel destinations on social and "Be A Booker" instead. The push is running across TV and digital with 15-, 30- and 60-second spots.
The Drum (free registration) (2/25),  Ad Age (tiered subscription model) (2/26) 
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Bensimon Byrne, Narrative create powerful PSA for White Ribbon
Bensimon Byrne and Narrative have created a public service announcement for Canada's White Ribbon titled "Boys Don't Cry" that explores how a culture of toxic masculinity harms boys and makes them more likely to become abusers themselves. The 3-minute video is running on YouTube with shorter versions available on Twitter and Instagram.
Adweek (tiered subscription model) (2/27),  Minnesota Public Radio (2/27) 
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Reach is Good, But Reach + Engagement is Better
As video and streaming consumption continues to rise, brands that anchor omni-channel strategies where consumers engage will have a competitive advantage. Learn how a simple mindset shift can maximize results with CTV and digital video at the center.
Agency Insider
Why agency identity is key in the era of experience
The goal for agencies to drive client growth has not changed, but the method for doing so most certainly has, writes Bloom London's Andy Fennell. "The thing that we need to be really good at in a world of overwhelming complexity is identity," he writes, adding, "It is the foremost and foundational discipline of this experience era."
The Drum (free registration) (2/27) 
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What brands should do to ensure successful agency relationships
Bruno Gralpois explains how brands should approach choosing the right agency partner and establishing an effective relationship, including identifying where third-party expertise is needed and what can be accomplished in-house. He also cautions agencies, in writing, "historically agencies have struggled with the ability to vocalize how to hold clients accountable."
MediaPost Communications (2/27) 
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Boost ROI with High Performing Email Campaigns
Successful email campaigns start with compliant and accurate opt-in lists focused on your best audiences that are deployed using the best email execution practices. Learn how an auto dealer used Claritas' Identity Graph to gain emails and $82 million in new revenue. Download case study.
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5 insights from the sports conversation on Twitter
With pro sports returning to empty stadiums, fans are turning to Twitter to cheer on their favorite squads and argue over who's the GOAT. This latest report looks at the numbers behind people's sports obsessions and how brands can take part in this major cultural moment. Learn more
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Agency News
Inamoto & Co. wins 5 new clients
Inamoto & Co. has announced that it's won five new clients -- Theory, All Nippon Airlines, RideNow, Laithwaite's and Ajinomoto. Agency co-founder Rei Inamoto puts its success down to "first, identifying new customer opportunities and second, designing best-in-class customer experiences."
Adweek (tiered subscription model) (2/27) 
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Media & Technology Trends
Adobe: Smartphones now integral part of Americans' lives
Adobe: Smartphones now integral part of Americans' lives
In an Adobe study of American smartphone owners, 89% of respondents said they need their phones while traveling and 54% said they depend on them at home. Half of the respondents to the study said the mobile ads they see are OK, and less than 20% said the ads are relevant to their needs.
CMO (2/27) 
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Association News
An important conversation on agency management
4A's Management Practitioners Forum (MPF) features mission-critical topics, speakers who share practical solutions, and a forum environment that encourages open discussion. Attendees and participants include entrepreneurs, agency operations management and principals...a smart, vested and action-oriented group of thinkers and doers. This conference elevates discussion of topics that are mission critical to agency leaders including future industry opportunities and client-side perspectives, creativity and innovation, agency thought leadership on operations and management, and so much more.

It's a rare opportunity for a frank discussion. In Chicago, April 15-16. Learn more here.
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With tireless energy and eager zeal, colored women have, since their emancipation, been continuously prosecuting the work of educating and elevating their race, as though upon themselves alone devolved the accomplishment of this herculean task.
Mary Church Terrell,
civil rights activist and first president of the National Association of Colored Women

February is Black History Month

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