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August 18, 2010
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Today's Buzz 
 
  • Where does Facebook stand on location?
    Facebook is reportedly preparing to launch a location-based service, perhaps at a Palo Alto news conference later today. Marketers will be watching to see whether Facebook's offering is designed to allow brands to offer location-based promotions and ads or allow consumers to leave location-linked reviews for products and services. VentureBeat (8/17), CIO/PC World (8/2010) LinkedInFacebookTwitterEmail this Story
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Ideas in Action 
  • 20 greatest social-media campaigns of all time
    The best social-media campaigns have one thing in common: They're fun. From "The Blair Witch Project" to the "Will It Blend?" campaign, experts say that campaigns take off when they combine interactivity with compelling entertainment. Forbes (8/17), Forbes (8/17) LinkedInFacebookTwitterEmail this Story
  • Results matter more than tools, marketers say
    Social-media marketers are relatively platform-agnostic and care more about the results their brands achieve than the specific tools and social networks they use to produce them, writes Dan Neely. That pragmatism is a sign of social media's maturity, Neely argues. "This new focus is a function of digital's arrival as a marketing tool, and social as an important and powerful marketing avenue. In short, success breeds interest in more success." iMedia Connection (8/17) LinkedInFacebookTwitterEmail this Story
  • Report: Companies keep on blogging
    More than one in three companies have a blog used for communicating with their customers, according to an eMarketer report, and that figure will increase to 43% by 2012, the firm projects. Many companies also use Twitter and Facebook but find that blogging still has an important role to play. "Companies are finding that blogs fill a specific niche that other forms of social media do not," said eMarketer analyst Paul Verna. eMarketer (8/17) LinkedInFacebookTwitterEmail this Story
  • How social media can help you through a product recall
    Social media isn't just a tool for improving sales and building brand awareness -- it can help you during difficult times, too, says Kelly Voelker of Graco. Voelker explains how Graco was able to use social tools to limit a product recall's ability to damage the brand. Companies can use their followers to spread the word about important recall information without resorting to traditional media channels, she notes. SmartBrief/SmartBlog on Social Media (8/18) LinkedInFacebookTwitterEmail this Story
The Takeaway 
  • Social media boosts corporate-intelligence efforts
    Companies are increasingly turning to social tools to boost their intelligence efforts, this article notes. Social-media messages can help defuse potentially damaging misinformation and can also be a great way to adjust your strategy to capitalize on your opponents' missteps. Social Media Today (8/17) LinkedInFacebookTwitterEmail this Story
  • What business-to-business firms need to do to adapt to social media
    Once business-to-business companies take the plunge into social media, there are lots of small steps they can take to make the most of the available technologies. Claiming site-specific user names for your brand is worth doing even if you don't flesh out your presence immediately, writes Kipp Bodnar, while getting started with content creation right away can give your campaign momentum. It's also never too soon to start keeping an eye on the marketing data coming out of your social-media marketing efforts, Bodnar notes. HubSpot.com (8/17) LinkedInFacebookTwitterEmail this Story
SmartPulse 
  • Do you see social-media marketing as an art or a science?
    Both  67.13%
    Art  13.49%
    Neither  12.80%
    Science  6.57%
  • Is social media an art or a science? Art and science may seem to be polar opposites -- but most SmartBrief on Social Media readers say you need both disciplines to succeed at social-media marketing. But what were the folks who said it was neither talking about? Learn more over at SmartBlog on Social Media.
  • The conventional wisdom is that anyone can be a "social-media guru." But does that work in practice? Is social-media marketing something anyone can do well?
Yes, people can figure out social media all by themselves
Yes, but it takes a certain amount of education and formal training to be great at social media
No, it takes a certain kind of personality to excel at social media
Not everyone can plan a social-media strategy, but anyone can execute one

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SmartQuote 
Social media and digital marketing have grown up, becoming just as strategic and objective-based as traditional marketing."
--Dan Neely, founder and CEO of Networked Insights, writing in iMedia Connection
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 

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