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The Short Form Video Ad Experience: Finding Balance

Finding the right balance of content and ads is a vital part of the overall viewing experience. The FreeWheel Council for Premium Video, in partnership with leading emotion measurement platform, RealEyes, exposed almost 3000 adults 18 – 49 to a set of 9 different scenarios of content and ads to measure emotional reactions through facial recognition technology. In gaining a better understanding of a viewer’s expectations of the ad experience, publishers and advertisers can effectively work together on driving better and more engaging advertising.

Read the full report to learn how aligning with quality content and viewing patterns, empowers advertisers to deliver messages that can inform, entertain, and leverage the attention of the engaged user.

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