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The Short Form Video Ad Experience: Finding Balance
Finding the right balance of content and ads is a vital part of the overall viewing experience. The FreeWheel Council for Premium Video, in partnership with leading emotion measurement platform, RealEyes, exposed almost 3000 adults 18 – 49 to a set of 9 different scenarios of content and ads to measure emotional reactions through facial recognition technology. In gaining a better understanding of a viewer’s expectations of the ad experience, publishers and advertisers can effectively work together on driving better and more engaging advertising.
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