NYT ad signed by 1,600 men in support of Blasey Ford | 72andSunny, 23andMe turn genes into quirky personalities | Daiya unveils talking Cheezy Mac boxes
September 27, 2018
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NYT ad signed by 1,600 men in support of Blasey Ford
Futures Without Violence, with Godfrey Dadich Partners and ColorBox Industries, have taken inspiration from the ad placed by 1,600 black women in The New York Times in 1991 to show support for Anita Hill as she suffered public ridicule for accusing Supreme Court nominee Clarence Thomas of sexual harassment. This time the ad, signed by 1,600 men, starts by saying, "We believe Anita Hill. We also believe Christine Blasey Ford."
Ad Age (tiered subscription model) (9/26),  Adweek (tiered subscription model) (9/26),  USA Today (9/27),  CNN (9/26) 
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This report uncovers how increased access to technology has fundamentally changed the U.S. Hispanic experience as well as these consumers' lifestyles and behaviors and recommend how brands can lean in to engage with this rapidly increasing population. Get the Report
Company News
72andSunny, 23andMe turn genes into quirky personalities
72andSunny, 23andMe turn genes into quirky personalities
72andSunny New York's debut campaign for 23andMe includes an anthem spot that introduces genes as quirky characters, including HLA-DQB1 and HLA-DQA1 who are a nerdy pair responsible for a predisposition to celiac disease. "Meet Your Genes" includes additional spots that focus on individual characters and their genetic stories.
Adweek (tiered subscription model) (9/26),  Ad Age (tiered subscription model) (9/24) 
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Daiya unveils talking Cheezy Mac boxes
Daiya Foods' new push features Cheezy Mac boxes that talk to prove they're "The Comfort Food That Loves You Back." Video and banner ads are running across Hulu, Instagram, Facebook and Pinterest, and the campaign includes contests on social media and in-store events.
MediaPost Communications (9/26) 
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Concept Farm showcases the real Aruba
Concept Farm showcases the real Aruba
Concept Farm's new campaign for the Aruba Tourism Authority features spots starring residents who give a flavor of local culture and three sites hosted by locals. The push is running across TV, social, digital, out-of-home and print and includes collaborations with influencers, GIFs and interactive content.
MediaPost Communications (9/26),  The Drum (Scotland) (9/26) 
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Market Trends
Gen Y, Gen Z spending more time on YouTube, social
Gen Y, Gen Z spending more time on YouTube, social
(Nicholas Kamm/Getty Images)
Some 59% of Generation Z Americans use YouTube more now than they did in 2017, 56% spend more time on Snapchat and 55% use Instagram more often, per a VidMob study. Millennial respondents also have increased use, with half saying they use Instagram more, 46% spending more time on YouTube and 40% increasing their use of Snapchat.
eMarketer (9/26) 
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Facebook adds holiday tools for advertisers
Facebook adds holiday tools for advertisers
(Peter Macdiarmid/Getty Images)
Facebook has launched a range of holiday features for advertisers, including dynamic ad overlays that can be customized, as well as new holiday-related stickers and templates for mobile video ads. The platform has also updated its Collection ads with automated personalization based on items within a brand's catalog.
Marketing Land (9/11) 
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What to do when you live in chronic self-doubt
Former BDO CEO Jeremy Newman is an example of a leader who seemingly had it all yet lived in fear of being exposed as a failure and fraud, writes Laura Empson of Harvard Law School and Cass Business School. She suggests trying to identify what set off this spiral into doubt and to "choose a job where you stand the best chance of succeeding and enjoying what you do."
BBC (9/25) 
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When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
John O'Toole, member, Advertising Hall of Fame
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